Technology is an incredible enabler. This is no more present than in Silicon Valley, which lives and breathes technology. But the dirty little secret to Silicon Valley is that probably 90 percent of the companies that start in this region fail, and not because they’re poorly engineered or their technology’s not interesting or right.

It’s usually because nobody really needs the technology. If you want to be successful in business, you have to pay attention to the technology and what it enables you to do, but you also have to do it in the service of a market need.